How Fashion and Fitness is Merging in the Form of Athleisure?
When it comes to using a fashion brand, we generally think that it’s sophisticated and something too heavy to carry. In the last century, we have witnessed the rise of companies like Nike and Puma, which have not only championed the sports market but have created an alternate fashion that has relinquished the sports goals along with setting fashion trends.
The primary example is the arrival of the Air Jordans, which has created a frenzy in the market. The product sets apart the brand and is also a status symbol and a fashion statement that people can feel when they wear it.
Currently, the temporary tattoos in Vegas and also in other states are attracting sports personalities who are getting tattoos that are in terms of their fitness goals. This trend in the fashion and fitness world is called “athleisure.”
In this blog, we will examine some key factors, such as what is creating this trend and how it’s redefining these two worlds and bringing the best of both worlds together in a single place.
- The Rise of Fashion Meeting Functionality
When it comes to the use of fashion in the world of fitness and sport, it used to sound unnatural. However, things started to change in the second half of the last century and in the 90s, when the world witnessed the rise of sporting legends in basketball and football.
Here, for the first time, sports shoe and merchandise companies have started making items for the mass market and used to take the shelves of local retail stores. Here, the products are useful for local training, and therefore, the fans and the enthusiasts flock around to get a hand on that product.
- The Role of Casualization in Fashion
The next trend that has effectively matured the sport or fitness fashion market is the casual nature of the clothes. Sports jerseys have become more simplistic and are becoming widely available for various purposes. People can not only dress like their favorite star for fitness but also out of the core habit or love that a person has when it comes to fashion.
Sport or fitness fashion has widely been influenced by legends like Michael Jordan and David Beckham and recent stars like Christiano Ronaldo who are the avid icons of the sports star. For example, tattoos have been widely used by sports stars. A person can get temporary tattoos from Miami or from other states that can help an individual get the look that they desire.
- The Cultural Shifts Its Bringing in the World
The change in the sports icon from a mere sports star to a fashion personality has influenced not only the fashion market but also increased the viewership of a particular sport. For example, Jordan’s rise helped not only himself but also his club and the league itself.
Thus, this cultural change in perspective has opened a brand new market where sports fashion has been normalized, and different items are made that combine functionality and looks.
